Tough Lounge

Ford Truck Lounge

The lounge design for the Ford Truck Lounge at the North American International Auto Show is “Built Ford Tough.”Designsmith used custom steel beams, galvanized steel plates and wood chop block tops constructed in modular units to make configurations of a bar, barback and buffet.  Designsmith also provided layouts for several lounge areas created by Studio Creative.

Producer: Studio Creative
Production Design: Designsmith Collaborative, Inc.
Lighting Design: Center Stage Productions
Technical Direction: Center Stage Productions
Construction: Chicago Scenic Studios