Buick GMC 360

Buick GMC 360 Design

Kurt Test The creative team’s vision was to build a modern Stonehenge that could serve as an environment to showcase a new array of Buick and GMC vehicles.

The set design features a center point circular stage, turntable and a ramp, around which the audience gathered. At the perimeter of the space was a 360 degree panorama of graphics, video screens, car platforms, and most importantly the vehicles.