Designing for Designers

Port_Redken Symp 2015_01-Collage

The Redken Symposium Opening Ceremony 2015 was in the Arena at The Mandalay Bay Hotel in Las Vegas.  The audience included several thousand beauty and design professionals at an event created to educate and inspire the beauty community.

It is always a challenge to design an event for designers.  Designsmith submitted several concepts and the end result was two 150 foot-plus runways that scissor through the arena.  At the center intersection was a stage apron creating a home for the main action.  Above the mainstage was a “Screen Crown.” This cluster was created with a mix projection screens and LED screens that raised and lowered during various segments of the event.  It truly was an extravaganza for the eye.