Company News

Designing for Designers

The Redken Symposium Opening Ceremony 2015 was in the Arena at The Mandalay Bay Hotel in Las Vegas.  The audience included several thousand beauty and design professionals at an event created to educate and inspire the beauty community. It is always a challenge to design an event for designers.  Designsmith submitted several concepts and the […]

Category: Company News, Featured

Total Experience

The Creative Director Ada Lee Halosky wanted a total attendee experience for the Buick GMC VIP event at the The Wynn in Las Vegas.  The event honored top selling dealers and was a showcase for new vehicles. The experience was a three stage environment.  Attendees entered into a holding video vestibule which delivered an opening […]

Category: Company News, Featured

Refreshed, Renewed and Reusable

Recently Procter and Gamble decided to refresh the look of their Analyst Meeting’s exhibit suite.  Although happy with the existing assets the company wanted a renewed look and called upon Designsmith to create it. The design was re-envisioned for both aesthetic and practical purposes.  Starting with material considerations to complement the company’s headquarters; uses of […]

Category: Company News

Buick GMC 360

Kurt Test The creative team’s vision was to build a modern Stonehenge that could serve as an environment to showcase a new array of Buick and GMC vehicles. The set design features a center point circular stage, turntable and a ramp, around which the audience gathered. At the perimeter of the space was a 360 […]

Category: Company News, Featured

Core Fitness, CT Branding

Proud to the Core

Designsmith developed a new logo and brand for Core Fitness|Personal Trainers and Core Fitness MD. The design features a Peacock as inspiration for the brand identity and a strong logo symbol. The Peacock represents the ability to see and understand with the “Eye of the Heart.” It possesses a regal integrity, confidence, stature, quality and […]

Category: Company News, Featured

Anniversary Party Invite

Open House 9.13.13

You remember when you turned ten – it was a big deal to have two digits, right? Come celebrate with us Friday, September 13th, 2013, 4-7PM

Category: Company News

Ford Truck Lounge

Tough Lounge

The lounge design for the Ford Truck Lounge at the North American International Auto Show is “Built Ford Tough.”

Category: Company News

Morton Williams, 140 West 75th Street Supermarket

Inspired Supermarket

The latest Morton William’s Supermarket at 140 West 75th Street fits the neighborhood.

Category: Company News

CAD Venue Library

CAD Venue Library – A Space Oddity

Over the last decade Designsmith has built a library of over 300 venue CAD drawings commonly used in the United States.  Many of the drawings are complete with ground plan, ceiling plan, section and even a 3d model.  As a Collaborative effort Designsmith is offering these drawings to serve as a Free Resource to all […]

Category: Company News