2014 Toyota Corolla Reveal

Corolla Elevated

Over 750 attendees took in a captivating performance by Fuerza Bruta included a floating water cloud, a vertical shimmer wall with aerial performers and more. The finale of the event was the reveal of the 2014 Corolla which lowered from the rafters of the Barker Hangar in Santa Monica, California.

Category: Featured, Projects

Sunshine in Detroit

Designsmith helped producer BI to spread a little sunshine for Buick GMC’s 2012 Dealer Meeting at Motor City Casino’s “Sound Board” in Detroit. The client specified a cinematic “wide-screen” look with a dealer façade.

Category: Projects

Fusion Theatre

In March’s issue of Lighting and Sound America a Designsmith Production Design was featured for Ford’s “The Fusion Experience.”  A segment from the article: “To create an intimate Ford Fusion Theatre, Bud Price of Studio Creative, turned to longtime production designer Jerrod Smith of Designsmith Collaborative, Inc. based in Hamden Connecticut.  ‘This one was a […]

Category: Projects

Product Storm - John Deere

Product Storm

John Deere’s 2009 North American Product Launch Summer, 2009 What better metaphor to capture our current economical chaos than a storm? That is the image See Our Solutions cooked up and employed to anchor John Deere’s 2009 North American Product Launch in Omaha, Nebraska.

Category: Projects

John Deere Aftermarket Show 2009 - 1

Fire On the Mountain

John Deere’s 2009 EAME Aftermarket Expo – Summer, 2009 There are great venues, and then there are venues you dream about. The Magma Art and Congress Center in Tenerife, Spain is the latter. Imagine a convention center carved out of solid magna. This was the setting for John Deere’s EAME Aftermarket Expo.  

Category: Projects

Five Dollar Dog

Five Dollar Dog!

Help “Rabbit” to Chase Squirrels Again. Spring, 2009 If you haven’t met him yet, Rabbit the Dog is our company mascot. He was rescued from the North Haven pound for a mere five dollars (see, I told you we’d get to that – good things you read to the end).

Category: Projects

American Express Spring, 2009

Economic Elegance

American Express Third Annual Runway to Runway Spring, 2009 Even the most affluent are not immune from the economic slowdown. Designsmith collaborated with Red Carpet Events and E1 for this year’s “Runway to Runway” event for American Express at the Westchester Airport.

Category: Projects

Target Meeting

On Target

Target Spring 2009 National Meeting Spring, 2009 Sometimes simplicity is the answer. Media Loft produced and tasked us to deliver Target a “big, bold, clean” design for the retail titan’s Spring National Meeting in Minneapolis. This project posed two design challenges: (1) creating a suitable presentation space for 9,800 attendees on an economical budget, and […]

Category: Projects

Covidien Show

Energy Efficient

Winter 2008-2009 Producer BI wanted a Mondrian-inspired design for Covidien’s Energy-based Devices Sales Meeting. The challenge was to deliver three cost-effective sets that communicated Covidien’s brand as a leader of medical and pharmaceutical innovation. We also needed to convey the idea of energy.

Category: Projects

Hope for the Better

Eco Chic Luncheon Fall, 2008 Designsmith is proud to donate services working with The Green Hope Foundation for a fundraiser benefiting St. Jude’s Children’s Research Hospital. Based in Memphis, Tennessee, St. Jude’s is the largest center for childhood cancer research in the world.

Category: Projects